Going Stellar builds marketplace software and runs the growth for online stores — starting with our own, which is why the tools tend to work.
What we do
Two halves of the same job
Most agencies have never spent their own money on ads. Most software shops have never had to make a store profitable. We do both, on the same stores, which is why our software tends to solve problems that only show up at the ten-thousandth order.
Software we ship
Marketplace applications, internal tools and integrations. Built to be reviewed and approved by Shopify, Google and Atlassian, which means privacy, permissions and failure handling are decided before the first feature.
- Shopify apps — 20 published
- Google Workspace add-ons — 15 published
- Atlassian Forge and monday.com — 26 built, 4 live on the Atlassian Marketplace
- Custom platforms, courier, ERP, accounting and helpdesk integrations
Growth we run
Paid acquisition, SEO and the measurement underneath both. We decide on contribution per order, not on a dashboard number — because the dashboard number is often wrong, and we can usually prove it.
- Google Ads, Meta, TikTok — build, run, audit
- SEO and AI-search visibility, executed not just audited
- Server-side conversion tracking, including cash on delivery
- Profitability per product, per brand, per campaign
How we work
What every product is measured against
Not values on a wall. Five axes every product of ours is measured against before it ships — written when we started building software, and unchanged since — plus the rule that keeps all five honest.
Out-execute the field
Whatever the competition already does, we do measurably better. Not parity with a nicer interface — the same job, done to a standard you can compare side by side and see the difference.
Own something no one else has
Nothing ships unless it carries at least one capability rivals do not have at all, and cannot copy quickly. That is the moat. “The same thing, but prettier” is not a business.
Solve the whole problem
End to end. You never have to open a second tool, export a spreadsheet or hire someone else to finish the job we started. A half-solution is a problem you now have twice.
Effortless, and it actually works
A real result, quickly, without expertise. We are judged on the outcome you get, not on the length of the feature list — and certainly not on how clever the thing is on the inside.
Every tier earns its price
What is free has to genuinely help on its own. Every paid step has to add value worth obviously more than it costs. Nothing is put behind a wall just because it can be.
No claim without proof in the code
A line on a pricing page, a bullet in a listing or a sentence in a policy may exist only if a reachable implementation backs it. When a claim turns out not to be true there are exactly two options — build it, or delete it. There is no third.
Company
The boring, verifiable part
- Legal name
- GOING STELLAR S.R.L.
- Company ID
- 47020390
- VAT
- RO47020390
- Office
- Str. Zizinului 667, Tărlungeni 507220, Brașov
- gheorghe.beschea@overheat.agency
Contact
Tell us what is not working
Write in English or Romanian. A person reads it — usually the same person who would do the work — and answers within one business day.