Going Stellar
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Software & growth · Brașov, Romania

We build the software,
then we run the growth.

We publish the applications, and we run the stores they were built for — the same people do both.

Start a project See what we have shipped
39applications live on the Shopify, Google Workspace and Atlassian marketplacesBreak it down
  • Shopify App Store — 20
  • Google Workspace™ Marketplace — 15
  • Atlassian Marketplace — 4
61built in total across four marketplaces, thirty-nine of them liveBreak it down
  • Shopify — 20 live
  • Google Workspace™ — 15 live
  • Atlassian Forge — 25 built, 4 of them live
  • monday.com™ — 1 built
20+online stores operated in seven countries and seven currenciesBreak it down
  • Romania
  • Czechia
  • Poland
  • Bulgaria
  • Slovakia
  • Hungary
  • Moldova
  • RON · CZK · PLN · BGN · EUR · HUF · MDL
450k+orders processed through the fulfilment and data systems we builtBreak it down
  • Every order that passed through the fulfilment database we run
  • Address validation, label printing, courier tracking, refusal scoring
01 —

Selected work

Evidence, not adjectives

Work on our own group of e-commerce brands — nobody was paying us to look good in a report.

All six cases

Measurement

The CPA spike that never happened

A brand’s cost per acquisition appeared to jump and the budget was cut in response. The forensic pass showed reported conversions collapsing from 158 to 44 a day while real orders held steady at 100–110. The performance was fine; the measurement was broken. The budget went back.

158 → 44reported conversions/day
~105real orders/day, unchanged
Paid search

Proving brand-ad cannibalisation

An account suspension gave us a natural experiment. With brand ads running, organic click-through fell from 57.5% to 22.0%. When the account was suspended the ads stopped — just ten paid clicks that week — and organic recovered to 74.6%. We had been paying for clicks we already owned.

57.5% → 22.0%organic CTR with brand ads on
74.6%after they stopped
The tools on this page are not a portfolio piece — they are what we use on our own money, every day.Going Stellar
02 —

What we do

Two halves of the same job

Most agencies have never spent their own money on ads. Most software shops have never had to make a store profitable. We do both, on the same stores, which is why our software tends to solve problems that only show up at the ten-thousandth order.

Software we ship

Marketplace applications, internal tools and integrations. Built to be reviewed and approved by Shopify, Google and Atlassian, which means privacy, permissions and failure handling are decided before the first feature.

  • Shopify apps — 20 published
  • Google Workspace add-ons — 15 published
  • Atlassian Forge and monday.com — 26 built, 4 live on the Atlassian Marketplace
  • Custom platforms, courier, ERP, accounting and helpdesk integrations

Growth we run

Paid acquisition, SEO and the measurement underneath both. We decide on contribution per order, not on a dashboard number — because the dashboard number is often wrong, and we can usually prove it.

  • Google Ads, Meta, TikTok — build, run, audit
  • SEO and AI-search visibility, executed not just audited
  • Server-side conversion tracking, including cash on delivery
  • Profitability per product, per brand, per campaign
03 —

Products

Four marketplaces, one workshop

Every application came out of a real problem in a store we operate. That is the only reason any of them exists.

All applications

Shopify App Store

20live

Fulfilment, pick-and-pack, cash-on-delivery risk, conversion, tracking, SEO, and EU price and product-safety compliance.

See the apps

Google Workspace™

15live

Add-ons for Docs™, Sheets™, Slides™ and Gmail™ — statistics, what-if analysis, scheduled reports, icons, fonts, sorting, code colouring, geocoding, scheduled mail.

See the apps

Atlassian Forge

25built

Jira and Confluence — four live on the Atlassian Marketplace. Also built: dependency chains, time in status, approvals, and twelve editor macros.

See the apps

monday.com™

1built

A board view that reads the board and writes a plain-language recap you can export.

See the apps
Cite Me running inside the Shopify admin
Cite Me, running inside the Shopify admin of one of our development stores.
35

Thirty-five of them, installable right now

Every icon below is a published listing on the Shopify App Store or the Google Workspace™ Marketplace. The four live Atlassian apps have their own page. Not a roadmap.

04 —

How we work

What every product is measured against

Five axes, written when we started building software and unchanged since — plus the rule that keeps all five honest.

All six principles

  1. Out-execute the field

    Whatever the competition already does, we do measurably better. Not parity with a nicer interface — the same job, done to a standard you can compare side by side and see the difference.

  2. Own something no one else has

    Nothing ships unless it carries at least one capability rivals do not have at all, and cannot copy quickly. That is the moat. “The same thing, but prettier” is not a business.

  3. Solve the whole problem

    End to end. You never have to open a second tool, export a spreadsheet or hire someone else to finish the job we started. A half-solution is a problem you now have twice.

Contact

Tell us what is not working

Write in English or Romanian. A person reads it — usually the same person who would do the work — and answers within one business day.

Write to us Contact